We create identities because we believe every great idea deserves a chance in the world. We specialize in creating identities that distinguish and define character. By creating identities or refining existing ones, we strive to make each one memorable, while supporting our client's goals. Here are the components we provide to create strong identities.

Research

Understanding an idea, exploring visual relationships.
Every project we handle starts with understanding the subject, our clients needs, and the audiences perception. We ask a lot of questions. Then we research and begin to define an original direction for every identity project we take on.

Concept Development

Development of custom identity design.
What that means is we create logos and trademarks, define colors, and other graphic elements for your company or idea, to represent who you are and what you do, well. We dig deep into what the subject is about to find a solution thats rite for years to come.

Refinement

Refinement of existing identities.
We find that far too often logos don't match what they're supposed to represent. That's why we enjoy revisiting old, outdated, weak, tasteless, and sometimes inappropriate logo designs for our clients, improving and evolving their design to simply make sense.

Application

Application to visual medias.
Having a great identity is only the beginning. How an identity is applied and extended into other visual medias can determine how well it communicates. We believe a strong identity can be seamlessly applied to support and strengthen the perception of an identity design.

Structure

Design of identity guides and brand architecture books.
What's a great identity if it doesn't remain consistent across the board? We can design reference materials to keep an identity well oiled and running smoothly to all parties involved in handling it (printers, staff, advertisers, designers, etc.) long after it leaves our hands.