As one of America's oldest pump companies, Federal Pump Corporation, established in 1927, had over the years designed and manufactured a huge selection of pumps to accommodate the many needs of building development. For each pump they make, a large amount of information, detailed charts and graphs were created to guide engineers to finding which pumps work for their application. We first built an editable online database, where we converted aging print documents to highly legible digital media while developing a graphic interface to display the vast content to the industry and consumers. We designed a look that pays tribute to their history while modernizing their overall visual identity for years to come.
Close up of custom designed navigation buttons with icons to guide users to specific actions.